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Interaction in Preliterate Cultures

Walter Ong (1982) concluded only about 100 of the 10,000 human languages that survived into the 20th century had a written language; leading to the conclusion that most cultures demonstrate primary orality. Adjaye (2008) observed indigenous communications systems that rely on oral traditions are based on structures and procedures that are integrated into the cultural Read More

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Media and Attention

The emerging sophistication of digital media and the accompanying sophistication of media skills are captured in the observation of Seels, Fullerton, Berry, and Horn (2004) that interest in and attention to media is characterized by a bell-shaped curve. Media that are familiar, simple, redundant, and expected are associated with low interest and attention because they Read More

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Humans’ Social Brains

Beginning in the early 1970’s, cognitive scientists began studying two opposing hypotheses to explain of the anatomical differences between the brains of humans and the brains of other primates: the social brain hypothesis, which posited social factors are the primary force driving the development of the human brain and the ecological brain hypothesis, which posited Read More

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Technology Acceptance– Understanding Decisions to Use IT

This except is from my book Efficacious Technology Management: A Guide for School Leaders Technology acceptance model was first elucidated to understand the observation “that performance gains are often obstructed by users’ unwillingness to accept and use available systems” (Davis, 1989 p. 319), and it has been used to study decisions to use (or avoid) Read More